How-to videos were created to revamp the 'learn' content sections of the Clorox website. Throughout this content overhaul, we seized the opportunity to refine the UX/UI library and enhance visual production efficiency. By optimizing visuals, our team significantly decreased both on-set and post-production durations. Time-saving elements encompassed live-action sequences, end-card scenes, musical tracks, overarching art direction, super treatments, an adaptable formats designed for reuse across various videos, all meticulously detailed in a comprehensive production style guide. 

Date: 2023 / Client: The Clorox Company / Role: Associate Creative Director / URL: / Tags: How-to Content, Studio Production, Style Guide, Video Content /