I worked with the team to create a consistent visual sub-brand language to enhance our multi-channel marketing strategy for Free and Clear products, which are free from dye, bleach, and ammonia. Additionally, I managed and executed the production of both video and photography during the shoot. This integrated campaign spread across various channels such as emails, social media content, product pages, e-commerce materials, and TV commercials.

Date: 2023 / Client: The Clorox® Company / Role: Associate Creative Director / Tags: Digital Content, Ecom, Integrated Campaign, Social Media, UX Design, Video Design /