As the creative lead for Hidden Valley® Ranch, I was responsible for optimizing, expanding, managing, and maintaining the brand's core content principles across various digital platforms. During the recent redesign, I actively participated in creating user-focused web and social content for multiple platforms. This allowed me to influence and shape our marketing strategies, brand voice, visual identity, UX/UI design, and design product systems experiences.

Date: 2022 / Client: Hidden Valley® Ranch / Role: Associate Creative Director / URL: / Tags: Content, Design Systems Library, Photo Art Direction, Responsive design, Systems Library, UI Design /