DESIGN SYSTEMS, FACILITATION
World Market
Redesigned and operationalized a responsive email design
system for World Market’s geo-targeted marketing program.
The Approach
The initiative shifted the team to a mobile-first framework, introducing modular
components and a scalable architecture built for consistency, speed, and engagement.
Rather than redesigning individual campaigns, the focus was systemic, creating a
structured template ecosystem that aligned brand expression with operational efficiency.
The Result
Stronger visual cohesion, faster production cycles, and a repeatable
workflow thatempowered both creative and development teams.
My Role
Consultant & Product Designer defined the modular system architecture, created
responsive component templates, restructured the email production workflow, and facilitated
cross-functional implementation through Figma training and design operations workshops.
