I’m Lorena Piñon, a Bay Area-based Creative Director and Designer.

I’ve led the development of bold, thoughtfully crafted work, bringing a sharp design eye and strategic digital approach to visual narratives across brand, product, and content systems. My experience spans consumer packaged goods, food and beverage, health and wellness, beauty, and lifestyle, working primarily across digital platforms through typography, motion, photography, and emerging creative technologies to build cohesive, human-centered brand experiences.

With deep experience across agency and in-house content studios, creative operations, and product storytelling, I lead modern, digitally driven creative across branding, campaigns, and social, balancing craft, speed, and consistency across still and motion.

I’m currently open to full-time creative leadership roles and select freelance engagements.