Directed a seasonal photo shoot centered around a cozy, vintage inspired living room set. Led concept development, prop styling, and on-set direction to evoke a nostalgic yet modern holiday atmosphere. Created hero images and a full suite of social native assets, including reels, carousels, and behind-the-scenes content. Used tools like CapCut and Adobe Premiere Rush to edit and repurpose footage into modular templates for Instagram and LinkedIn. Ensured visual consistency across channels while maintaining engagement and seasonal storytelling performance goals.